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RELEVANT EXPERIENCE

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ASSOCIATE CREATIVE DIRECTOR

Mnemonic Agency/Comcast (2019 - Present)

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As an agency leader, I strategize creative marketing solutions using audience data to drive creative descions . that support client initiatives and sales goals. Using  to develop and execute content that drives delivers then while delivering =manage client relationships and Through in-depth client discovery, I uncover business goals, while audience data drives creative decision-making. Collaborating with production teams, we execute commercial shoots and launch campaigns tailored to reach specific audiences across multiple platforms.

 

• Strategize, develop & deliver digital and broadcast commercial campaigns

 

• Analyze viewership data and statistics and apply results to create best outcome for success

 

• Collaborate with sales teams to undercover new leads and opportunities

 

 

ACCOUNT DIRECTOR

Snapshot Interactive (2017-2019)

 

As a veteran leader of this digital agency, I successfully transitioned my production relationships into business relationships. In this role, I partnered with my clients to identify goals, as well as pain points and bolstered their initiatives with custom-tailored content solutions. I was able to effectively cross-sell and upsell, resulting in four consecutive quarters of $150k+ in new revenue.  Bridged the gap.

 

• Collaborate with existing accounts to develop branded training, web, social and video content

 

• Collaborate with clients to understand their objectives; then develop & execute creative marketing solutions using design, web, digital & video content to help them achieve their goals

 

• Over-deliver on client expectations through high-touch communication & a deep understanding of their brand, mission & vision

 

 

DIRECTOR OF PRODUCTION

Snapshot Interactive  (2011 - 2017)

 

• Inspire and lead a team capable of managing upwards of 30 concurrent projects

 

• Lead business development efforts alongside the sales team

 

• Conceptualize & execute unique stories using creative techniques & best practices

 

• Mentor teammates and strengthen morale

 

Clients:

HCA, Tractor Supply Company, UL, Johnson & Johnson, Nashville Sports Council, CHS, HealthStream, Sen. Bill Frist, L‘hoist, Nashville Healthcare Council, SpecialtyCare, The State of Tennessee, Bank Director, Schneider Electric

 

 

SENIOR PRODUCER/DIRECTOR

Stagepost Studios  (2005 - 2011)

 

My time here was a critical keystone for upon how I operate today. As a producer, I was charged with creating and executing marketing and B2B/B2C communication for local and national clients. However, in this role, I gleaned tremendous insight into business management, project management, and premier client service.

 

• Produce, Direct & Write commercials and marketing/sales films

 

Clients: CHS, Bridgestone, V.P. Al Gore, Johnston & Murphy, CAO Cigars